The Hounslow Chronicle also had one, so I assume it was a bit of a job lot amongst the locals.Just a shame much of the news section reads more like the News of the World than a quality local "voice of the people" - so much so, that they had to write an editorial distancing themselves from the likes of the NotW (ref. hacking scandal) only last week!
As far as the comments, especially from Egg, are concerned, there would IMO be little damage to the "impact" a weekly freesheet can have wrt Stansfield Foundation etc. Again, I'd look to the Hounslow Chronicle as my basis for argument - the sport section of the paper is (almost) as detailed as it was back in the day when it was a paid-for paper, with a lot of page space also dedicated to local campaigns.