andrew p long
Very well known Exeweb poster
Modern behavioural analysis much used by marketers suggest that a primary human motivator in decision making is 'the fear off missing out'. Setting a deadline at which a 'lower' price is available (apparently) gets people buying (even if in reality the 'lower' price is paid by 90% of people).Not really sure what the point in the early bird offer is if it just keeps getting extended. Why not just make the season ticket prices fixed at the early bird price, drop the early bird from the title and just call it a season ticket!