No, bizarrely it is actually literally "in veiw of the pitch". I was once in an exec box at a game (not at SJP), where there was a shutter across the front of the box. This was present before the game, so as not to be "in veiw of the pitch", and was removed once everyone had finished drinking. It was then reinstated during half time.Isn't it that it's not whilst the game is in progress rather than the pitch itself?