Silver fox
Very well known Exeweb poster
Spot on,and the shambles bit.The club is a shambles, no one at the top has any kind of idea.
Make it cheaper than it currently is and throw in some incentives to spend more in the ground. Buy one drink, get one half price, or some kind of meal deal on pasty and drink etc.
It isn't that hard, just don't over-complicate things. A large % of fans want to decide whether they go to the game or not near the actual day (or on it). Some will be in their local football is cancelled, some will be weather related, some will be to get out of the house and away from the missus and kids for a one-off. Not everyone will want to book in advance and those not doing so will feel penilised by this.