I was thinking of money pit as in ball pit with them swimming around on bundles of £50's rather than pit as in black hole .I don't think its a case of the PL being a moneypit, They have the TV riches, The Championship is the moneypit, Owners of clubs that have been in the PL and want to get back there pour money into them with very little money from TV compared to the PL, For a neutral The Championship is a far better product than the PL, With almost half if not more having a chance to go up come Xmas, Its great to watch but spending say 110% of your income is not good business and every season you try to go up and fail, It costs more and more.
"Strive to increase income, spend sensibly and sustainably, see where we can get to."
I think we have (Since the Trust has been in charge) done this but it does give us a disadvantage when 96% of other teams don't hold to this, Even after the debacle of the ESL and this trying to get fans more say within PL clubs is great in Theory but when these great players, Flash new stadiums and facilities etc don't turn up and the owners say "We don't have the money etc" I'll bet anything those PL fans won't like it, While the FA/PL have the stranglehold on the money it will always be as this.
We can only do what is right for us, which as you say, we are doing. What other clubs do is out of our control. We just have to do what we do to the best of our ability and see where it stacks up against everyone else.