Absolutely this. We have to be sustainable over a long period of time. There's no point raising £100k now and then needing to reduce the playing budget in 12 months time.A step change from previous eras would be to have 'normal' income on a par with other League 1 Clubs. I do not see how a one-off call for money can be viewed as facilitating a step change.
Fundraising and windfall income would be massively welcomed, but there has to be an understanding that the club would not merely pump it all into the playing budget for 22/23.