With money tight not many organisations want to take on the sponsorship of such things as football. Those that do, are online betting companies or the booze companies. Neither are fine examples of commitment to family friendly policies advocated by either the Football League or the the Clubs themselves.
Greg Clarke, the Chairman of The Football League said:
I am delighted to welcome Sky Bet to working with The Football League and its clubs. This agreement takes our long-term partnership with Sky to a new level and provides a genuine boost to clubs ahead of the new season
Richard Flint, MD of Sky Bet, commented:
Sponsorship of The Football League helps us engage with millions of football fans spanning all 72 league clubs. It was important for us that we are able to demonstrate our commitment to all Football League clubs and fans nationwide. The strength of our technology supported by a trusted brand that is part of the fabric of football means we’re ideally placed to add to the match-day experience of fans.
Like Budweiser’s sponsorship of the FA Cup, this will no doubt lead to an unsatisfactory influence on football.